15 ways to offer a variety of content

Variety is the spice of life, right? It is so important that if you want your marketing to be interesting to your clients and followers, then you offer them lots of different types of content. Now, I'm not talking about being on every social media platform or trying to do lots of different forms of…

How to update an old blog post

One of my suggestions for helping you to maintain a constant turnover of regular blogs is to look at updating an old blog. When you have been blogging for a couple of years or so, you can forget about all of the wonderful content you have just sat on your website waiting to be repurposed.…

5 ways to improve your blog post

Whether you have more time on your hands or less, writing a blog post is a great way to add something new to your website. It is a great SEO tool and can offer extra value to your clients. However, do you sometimes feel like it's not quite finished or wish you could have an…

Content to Create during the Coronavirus Pandemic

If you're feeling anything like me, you probably feel at an utter loss as to what to write about and share at this difficult time. If you have a suitable product for home workers you may feel weird pushing it and capitalising on an awful situation and taking advantage of people during a challenge time.…

Take a step back from your content

I'm all about content. I love creating content. I love coming up with new ideas. I love the consistency you need to apply. However, sometimes, it is really important to take a step back and truly assess your output. I have written this short blog post to remind you to take time out and to…

Hurdles to blogging #16 – Blogging means giving away too much for free

It is a common concern that small business owners think that when writing a blog, telling people about their work or products and, especially, services, they will risk sales. They worry that people will not need to buy from them, that they will give too much away for free or worse that competitors will copy…

Why is blogging good for business?

10 reasons why... I could have written a lot more than 10...but I've put in the ones I think are most important and will resonate with small business owners. Blogging is time consuming and it is a commitment, but really had a lot of advantages and can be a keystone of your digital marketing strategy...and…

Hurdles to Blogging #15 – “I want to blog but never get round to it!”

I agonised for ages about the title of this hurdle...it is primarily about purpose. I speak to so many people who say that they would like to blog but it just never reaches the top of their 'To do list'...it is never a priority. You might find this a surprise, given what I do, but…

#Hashtags – where are you hanging out?

Who uses hashtags on a regular basis? I am going to focus on their use very generally across social media and give you a brief overview of how they work and how they can work harder for your business and social media copy. Don't forget about tags for your blog too...but I'll discuss that another…

Some blog topic inspiration…

Hands up...who is struggling with their blog content? Who is struggling to come up with ideas? Who isn't sure what to write about next? Oh, it is one of the joys of the 'content treadmill'! However, the favourite bit of my job is coming up with ideas. I love inspiring people to get excited about…