I’m obsessed with ensuring that people only spend time creating content because they want to. The reason behind having to do it is likely that you own a business and feel you “have to” – but do you truly know your reasons why and, importantly, do you know what you are trying to achieve? This… Continue reading Let’s talk strategy
Variety is the spice of life, right? It is so important that if you want your marketing to be interesting to your clients and followers, then you offer them lots of different types of content. Now, I'm not talking about being on every social media platform or trying to do lots of different forms of… Continue reading 15 ways to offer a variety of content
“I create loads of marketing content and post on social media all of the time, but I’m not getting any sales!!!” I hear this a lot! Now, I truly believe in the power of content marketing (obvs!) and using the consistency-visibility-engagement-leads model that I developed…however, there is a difference between marketing and sales and you… Continue reading Turning content marketing into sales leads
I bet you do a lot of ‘content marketing’ – you probably post regularly on social media. You may have recently written your website. You might even have a blog. However, do you know why you are creating this content and what you hope to achieve? It may seem like a silly question – why… Continue reading How does content marketing work?
If you're feeling anything like me, you probably feel at an utter loss as to what to write about and share at this difficult time. If you have a suitable product for home workers you may feel weird pushing it and capitalising on an awful situation and taking advantage of people during a challenge time.… Continue reading Content to Create during the Coronavirus Pandemic