Copywriting : Editing : Strategy
It is a common concern that small business owners think that when writing a blog, telling people about their work or products and, especially, services, they will risk sales. They worry that people will not need to buy from them, that they will give too much away for free or worse that competitors will copy… Continue reading Hurdles to blogging #16 – Blogging means giving away too much for free
I agonised for ages about the title of this hurdle...it is primarily about purpose. I speak to so many people who say that they would like to blog but it just never reaches the top of their 'To do list'...it is never a priority. You might find this a surprise, given what I do, but… Continue reading Hurdles to Blogging #15 – “I want to blog but never get round to it!”
I am back with another addition to my Hurdles to Blogging series - find them, amongst others, in the Blogging Category section of my website. I am amazed at the amount of bloggers who don't take advantage of the function of categories. Firstly, let me assure you that categories are your best friend when it… Continue reading Hurdles to Blogging #14 – I don’t get why I need categories!
It is easy to get totally obsessed with 'optimum' time when it comes to publishing anything...and, in particular, anything digital, including social media posts and sending out marketing emails. Do not let the thought of this put you off blogging, however! There is tons of research of the perfect time to post, but at the… Continue reading Hurdles to Blogging #13 – I have no idea when to publish my blogs?!
When I mention a figure like ‘1000 words’ a lot of people start to freak out about writing that much. They are particularly worried about not having enough to say on a certain subject and therefore not offering enough depth to illustrate expertise and knowledge. My advice – start broad and then go deep! Using… Continue reading Hurdles to blogging – #12 I can’t write in enough depth
As I hope some of you may know, I have been writing a ‘Hurdles to blogging’ series, trying to help address some of the main concerns people may have when deciding to start a blog. Recently, I published the 10th addition to the series of posts, and so I thought I would put together a… Continue reading 10 Hurdles to Blogging…solved
Rubbish! I believe there are actually some very good reasons for not blogging, more than just hurdles, but genuine reasons not to blog. However, whatever your business, whichever sector, no matter the type of industry, a blog can help with business growth, leads and engagement...let alone SEO! All businesses can blog The wonderful thing about… Continue reading Hurdles to blogging – #10 It won’t suit my business
During my Blog Starter training, my client and I often come up with lots and lots of different topics and, often find it quite easy to do so. The next stage is to discuss which blog to write when; which one to write first, then second, etc., or on a specific date, and try to… Continue reading Hurdles to blogging – #9 What to write when?
I know that a lot of people don’t like blogging because they are worried about saying something wrong or someone pointing out that they have written something which turns out to be incorrect. It can be scary putting your opinions out there! Please don’t let this concern stop you from blogging. Blogging is such a… Continue reading Hurdles to blogging – #8 What if I write something wrong
I have written about it before, I know, but there is nothing worse than staring at a blank page and not knowing what to write...that feeling of ‘absolute blank’. Your brain is probably screaming, "must write blog post"; "must add content to website"; "must create interesting post"; "must write now"!!! And yet your fingers are frozen,… Continue reading Hurdles to blogging – #7 Writer’s Block
The Content Consultancy 