I’m obsessed with ensuring that people only spend time creating content because they want to. The reason behind having to do it is likely that you own a business and feel you “have to” – but do you truly know your reasons why and, importantly, do you know what you are trying to achieve? This… Continue reading Let’s talk strategy
Simple! The content marketing that best suits you, your business and your ideal client. Using digital and content marketing is a fantastic strategy for reaching a large audience and better than any form of traditional print marketing, allowing you to truly engage with your clients – targeting their wants and needs – as well as… Continue reading Which type of content marketing is best?
I bet you do a lot of ‘content marketing’ – you probably post regularly on social media. You may have recently written your website. You might even have a blog. However, do you know why you are creating this content and what you hope to achieve? It may seem like a silly question – why… Continue reading How does content marketing work?
This is a bit of a short and sweet blog post....well...rant...about making sure you can be found on Google. The other day, I tried to find a shop that I know is in existence in an exact location, so I found the place on Google Maps expecting to find the lovely red marker that would… Continue reading Get yourself on Google
I've be reading some incredibly interesting material on communicating in a crisis and how to be handle adverse situations when it comes to leadership, businesses, clients and communities. At the moment, it can seem impossible to communicate clearly and appropriately. Everyone feels they are simply trying to catch up and with daily government announcements; guidance… Continue reading Crisis communication – do THIS
Whether you have more time on your hands or less, writing a blog post is a great way to add something new to your website. It is a great SEO tool and can offer extra value to your clients. However, do you sometimes feel like it's not quite finished or wish you could have an… Continue reading 5 ways to improve your blog post
If you're feeling anything like me, you probably feel at an utter loss as to what to write about and share at this difficult time. If you have a suitable product for home workers you may feel weird pushing it and capitalising on an awful situation and taking advantage of people during a challenge time.… Continue reading Content to Create during the Coronavirus Pandemic