Why is blogging good for business?

10 reasons why... I could have written a lot more than 10...but I've put in the ones I think are most important and will resonate with small business owners. Blogging is time consuming and it is a commitment, but really had a lot of advantages and can be a keystone of your digital marketing strategy...and…

8 apps that help my small business …and keep me sane!

I have been thinking a lot about how to use my time efficiently this year as a blogger and as a small business and so I have been considering what makes my life easier...and I couldn't help but focus on my phone! So, I thought I would share with you eight apps that have made…

Carry on creating content just as you are …

I find new year...new year's resolutions...and "new year - new you" type content completely and utterly overwhelming and demoralising. I am all for evaluating and analysing. I agree with trying new things and setting  goals...but why right now?! Is this the best time for YOU? It seems very much a small business trait that there…

Write your 2020 Content Mission Statement

Carrying on with my "getting ready for 2020 theme" (See my other two 2020 preparation blogs below), I wanted to speak to you about the importance of a Content Mission Statement 2020 content plan 2020 SEO content trends A mission statement for your business vs a mission statement for your content Having a mission statement…

2020 Monthly Content Plan

I am back again on the content treadmill, it always happens are we move swiftly towards the end of another quarter...and another year! In particular, I am starting to think about what might work in 2020. I am very lucky in that I am quite an ‘ideas person’. They might not always be good ideas!!!…

3 Steps to Great Content

It couldn’t be easier, right? Three simple steps! I am not demeaning the effort it takes to create get content and I am not saying making content is quick or easy. However, if you keep the following three things in mind with whatever you do, then I know that your content will feel more focussed,…

What makes a good website? 8 things to think about

If you don't have a website or are thinking about having your own redesigned, what do you need to consider? It is really important to do some research before you decide what you want and need. It's a bit like decorating a room - you need to do get some inspiration, look around at ideas,…

5 steps to telling your story

We hear so often that content marketing is "all about sharing a story". It sounds appealing in principle...but how? And what 'stories' should you be sharing??? I have done a little research and below you'll find 5 ideas to help you start shaping some stories to help your marketing to be a little more engaging…

3 Ways To Get Your Blog Noticed

It breaks my heart when I hear about the amount of people that are blogging but I don't know anything about it. I speak to small business owners and I hear about how they have been blogging for months, but even though I follow their social media accounts and subscribe to their email marketing...I still…

Clash! Boom! Wallop! – Innovative Content Ideas

The hardest thing about creating content is making it interesting...and not following the crowd. I often give my Blog Starter trainees the tip of using things like national days or events, as well a 'celebration times' (like Christmas, Easter, Valentine's, etc.) to help create relevant content, which is likely to be trending. However, I am…