Tips and advice, Writing for Business

Let’s talk strategy

I’m obsessed with ensuring that people only spend time creating content because they want to. The reason behind having to do it is likely that you own a business and feel you “have to” – but do you truly know your reasons why and, importantly, do you know what you are trying to achieve? This… Continue reading Let’s talk strategy

Blogging, Introductions

Failing miserably…but doing something about it

I have to admit that I am failing miserably with my blogging over this last month! I talk a lot to my clients about having 'back up' blog post; about planning your time; scheduling writing time and about consistently publishing blogs with regularity. And what have I done? ...well, none of what I preach. I… Continue reading Failing miserably…but doing something about it

Tips and advice, Writing for Business

Marketing Tactics for 2019

A list of marketing tactics is essential for those times when you are feeling at a loss. As part of your business plan, you should list lots of ideas, tactics and strategies that you can use, that you can call upon, when you are planning a promotion, when sales are low or when you are… Continue reading Marketing Tactics for 2019