I’m obsessed with ensuring that people only spend time creating content because they want to. The reason behind having to do it is likely that you own a business and feel you “have to” – but do you truly know your reasons why and, importantly, do you know what you are trying to achieve? This… Continue reading Let’s talk strategy
I bet you do a lot of ‘content marketing’ – you probably post regularly on social media. You may have recently written your website. You might even have a blog. However, do you know why you are creating this content and what you hope to achieve? It may seem like a silly question – why… Continue reading How does content marketing work?